Course Content
Topic outline
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Assessment Task Summary
This cluster is assessed in the following ways:
Assessment Task
Assessment Method
Task Summary
Assessment Task 1:
Written Questions
Written Questions
Students must correctly answer all questions in this task to show that they understand the knowledge required of this topic.
Assessment Task 2:
Marketing and Communication Profiles
Portfolio of Profiles
Students will create a portfolio of documents which include the marketing and communication profiles for three different purposes.
Assessment Task 3:
Marketing Plans
Portfolio of Marketing Plans and Role Plays
For this task, you will need to prepare and implement a marketing plan for two different properties. You will need to include specific information as listed below for each property. You can complete this task in your workplace or in a simulated workplace environment.
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TASK SUMMARY
▶ This is an open book written assessment.
▶ There are 20 questions and some questions have sub-parts.
▶ You must answer all questions and their parts correctly to achieve a satisfactory outcome for this task.
RESOURCES AND EQUIPMENT REQUIRED
➤ Access to your learning materials
➤ Access to a computer, printer and internet
➤ Access to Microsoft Word (or a similar program)
WHERE AND WHEN
THIS TASK WILL BE COMPLETED
◉ You will complete this task in your own time, or you may be provided with time in class to complete it (where applicable)
◉ You will be advised of the due date for this task
WHAT HAPPENS IF YOU GET SOMETHING WRONG
If your assessor marks any of your answers as incorrect or insufficient, they will make arrangements with you for resubmission. Your assessor may ask you some questions verbally to check your understanding, or you may need to provide new written responses to the questions that were answered incorrectly. Your assessor will give you a due date by which this must be provided.
TASK
INSTRUCTIONS
◉ This is an open book written assessment – you can use your learning materials as reference
◉ You must answer all questions and their parts correctly to achieve a satisfactory outcome for this task
◉ Refer to the Glossary of Instructional Task Words for descriptions of instructional words to guide you in the level of response required in each question
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TASK SUMMARY
Students will create a portfolio of documents which include the marketing and communication profiles for three different purposes. These are:
▶ A profile for an agency which is designed to engage the community
▶ A personal profile for an individual designed to attract potential clients
▶ A marketing profile for a property which is designed to engage clients.
RESOURCES AND EQUIPMENT REQUIRED
➤ Access to your learning materials.
➤ Access to a marketing and communication profile for a property.
➤ Access to an agency marketing and communication document.
➤ Access to Microsoft Word (or a similar program).
WHERE AND WHEN
THIS TASK WILL BE COMPLETED
◉ The portfolio can be designed and created in a workplace or in their own time.
WHAT HAPPENS IF YOU GET SOMETHING WRONG
Your assessor will identify any areas of your assessment task which require resubmission. You should discuss these areas with your assessor and make arrangements to resubmit these areas for remarking.
TASK
INSTRUCTIONS
◉ You are to create a portfolio which can be shown to your assessor, to demonstrate your ability to create a marketing and communication profile for three purposes. The profile can be organised and presented in any format which is suitable and appropriate, such as:
➢ video
➢ print
➢ multimedia
➢ text/print based.
Please access attached activity and template to guide you with this activity -
TASK SUMMARY
▶ For this task, you will need to prepare and implement a marketing plan for two different properties. You will need to include specific information as listed below for each property. You will also participate in two role plays based on the marketing plan developed in the first part of the task. You can complete these tasks in your workplace or in a simulated workplace environment.
RESOURCES AND EQUIPMENT REQUIRED
➤ Access to your learning materials.
➤ Appraisal report for a residential property.
➤ Property listing agreement.
➤ Agency service options and costs.
➤ Agency marketing agreement.
➤ Marketing resources and strategies.
➤ Legislation access via internet.
➤ Data recording document used to build agency records.
➤ Access to a real or simulated workplace environment.
➤ Access to colleagues or co-workers to participate in the role plays.
➤ Access to Microsoft Word (or a similar program).
➤ Two colleagues are required for this task to participate in a meeting and play the role of clients who are seeking a marketing plan from the agent.
➤ Marketing plan developed in Part A.
➤ Office or home-like location with chairs, table, online or print access to marketing plan and required documents.
➤ Agency service options and costs.
➤ Agency marketing agreement.
➤ Marketing activity responses based on the marketing of the property from Part A (this can be generated by the learner as fictional responses, for example recording the number of enquiries, visits to an open for inspection or clicks and page views of a website).
➤ Data generated from marketing activities from the property in Part A (this can be developed by the learner as a fictional data set.
WHERE AND WHEN
THIS TASK WILL BE COMPLETED
◉ In the workplace or a simulated workplace environment.
WHAT HAPPENS IF YOU GET SOMETHING WRONG
The assessor may ask the learner to resubmit parts of the assessment where the learner is not yet competent.
Please access attached activity and template to guide you with this activity
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FEEDBACKLearner Questionnaire
Important instructions
➤ Please tell us about your training. Your feedback plays an important role in developing the quality of your education. In this questionnaire, the term ‘training’ refers to learning experiences with your training organisation. The term ‘trainer’ refers to trainers, teachers, lecturers or instructors from your training organisation.
➤ Provide one response to each item on the form. Place a clear ‘◉’ inside each box. Leave the box blank if the statement does not apply. If you want to change your answer, fill in the entire box and mark the correct box with an ‘◉’.
Click Here to access Learner Questionnaire -
FEEDBACKEmployer Questionnaire
Important instructions
➤ Please tell us about the training provided by the organisation that sent you this questionnaire. Your feedback will play an important role in developing the quality of training at this organisation. In this questionnaire, the term ‘training’ refers to learning experiences provided by the training organisation. The term ‘trainer’ refers to trainers, teachers, lecturers or instructors from your training organisation.
➤ Provide one response to each item on the form. Place a clear ‘◉’ inside each box. Leave the box blank if the statement does not apply. If you want to change your answer, fill in the entire box and mark the correct box.
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