Assessment Task 3: Marketing Plans

TASK SUMMARY

   ▶ For this task, you will need to prepare and implement a marketing plan for two different properties. You will need to include specific information as listed below for each property. You will also participate in two role plays based on the marketing plan developed in the first part of the task. You can complete these tasks in your workplace or in a simulated workplace environment.

RESOURCES AND EQUIPMENT REQUIRED

➤ Access to your learning materials.

➤ Appraisal report for a residential property.

➤ Property listing agreement.

➤ Agency service options and costs.

➤ Agency marketing agreement.

➤ Marketing resources and strategies.

➤ Legislation access via internet.

➤ Data recording document used to build agency records.

➤ Access to a real or simulated workplace environment.

➤ Access to colleagues or co-workers to participate in the role plays.

➤ Access to Microsoft Word (or a similar program).

➤ Two colleagues are required for this task to participate in a meeting and play the role of clients who are seeking a marketing plan from the agent.

➤ Marketing plan developed in Part A.

➤ Office or home-like location with chairs, table, online or print access to marketing plan and required documents.

➤ Agency service options and costs.

➤ Agency marketing agreement.

➤ Marketing activity responses based on the marketing of the property from Part A (this can be generated by the learner as fictional responses, for example recording the number of enquiries, visits to an open for inspection or clicks and page views of a website).

➤ Data generated from marketing activities from the property in Part A (this can be developed by the learner as a fictional data set.

WHERE AND WHEN

THIS TASK WILL BE COMPLETED

◉ In the workplace or a simulated workplace environment.